About The Tribe...

Style Tribe is a London based VM agency and Creative consultancy rolled into one. Offering freelance VM hire for your retail projects at a competitive daily rate means you can call on the Tribe to support you on your projects, large or small. If you need a little more help we offer a complete end to end creative service, from concept design to installation, we can help.

Keri Sheehan the founder of Style Tribe explains why she feels her team are a one stop shop for Retailers Creative needs...

For me Style Tribe is a culmination of everything I have been exposed to and learnt in my 18 years in the Retail Industry. I have worked with High street retailers, luxury brands, department stores and FMCG retailers. Starting my VM career with H&M, roles at Burberry and Arcadia followed. After then discovering a passion for Artworking I secured a position as POS and VM Manager at Mattel UK. Designing POS for Barbie, Hotwheels and Fisher Price brands whilst overseeing new concept store installations at Harrods and Hamleys, was a fast track lesson in project management, 3rd party supplier relationships and the importance of brand identity across multiple brands.

I then headed to The Garden Centre Group where all these skills have been put to good use. Delivering Christmas shop in shop solutions from concept design to instore installation I turned my 2D Artworking into a 3D model. Delivering a full scale mock shop and training over 300 staff on the installation and VM principles involved across 140 UK sites. As VM Home Manager, Christmas was just 1 of 6 categories I was accountable for overseeing store fixture design, shop in shop builds, VM Communication and all multi-channel photography and product styling across home, outdoor furniture, food, gifts, and fashion.

I see Style Tribe as an agency and consultancy service in one. It draws on all of the above and offers clients the freedom to work with a founder and team that understand retail from the shop floor up and more……"